Experience
Digital Marketing Specialist
- Managed ad campaigns on Google Ads to boost performance and get the best returns using targeted approaches and data-driven insights.
- Led social media ad efforts on platforms like TikTok, Facebook, Instagram, Twitter, and Snapchat to connect with audiences, boost brand presence, and drive sales.
- Achieved a 20% increase in product sales through the implementation of diverse strategies
- Performed daily data analysis on website traffic and customer purchasing behaviour using Google Analytics and other tools.
- Managed customer data for effective implementation in email marketing campaigns and WhatsApp API initiatives to enhance outreach.
- Identified and forged partnerships with top influencers, driving a 40% increase in affiliate marketing revenue within one year.
- Integrated and managed product sales through Amazon Seller Central and Noon Seller accounts.
Overstay Data Analyst
- Conducted comprehensive data analysis to track and analyze overstay patterns within the travel agency’s customer database.
- Utilized data visualization tools and statistical techniques to identify trends and patterns related to overstays.
- Collaborated with cross-functional teams to develop strategies for reducing overstay rates and improving customer satisfaction.
- Generated regular reports and presentations to communicate findings and recommendations to stakeholders.
- Implemented data quality control measures to ensure accuracy and reliability of overstay data.
- Stayed updated on industry trends and best practices related to overstay analysis and management.
- Assisted in the development and optimization of processes and systems for monitoring and addressing overstay issues.
- Provided training and support to team members on data analysis techniques and tools.
Digital Marketing Intern
- Conduct research on trending topics and relevant keywords aligned with client objectives, creating weekly and monthly content calendars and editorial guidelines.
- Audit websites and social media profiles, offering actionable recommendations for enhancements.
- Track metrics from the Search Console, including keyword rankings, referral traffic, and social media engagement, devising growth strategies accordingly.
- Stay current with algorithm updates, competitive trends, and effective SEO techniques.
- Plan and execute digital marketing campaigns, with demonstrated expertise in social media marketing.
- onduct market research to identify emerging trends and opportunities in the travel industry, informing content creation and marketing strategies.
- Collaborate with the sales team to align content calendars with promotional campaigns and product launches, ensuring consistency in messaging.
- Analyze website and social media analytics to identify areas for improvement in user experience and engagement, proposing actionable solutions.
